With Blogs we are all publishers, thats the new world and everyone has his or her soapbox. In the good old days the concept of being published was the most important thing you could get. It meant recognition.
Nowadays, its getting linked and copy-pasted (with or without attributeion).
I know that choosing your subject wisely makes this a lot easies, see just a couple of days ago I wrote a vision paper for KOffice 2.0; what we are doing and where we want to go. And, oh, boy :-)