When the traditional way of thinking gets into your way

Sometimes, usually on weekends, I award myself the luxury of checking websites that might have interesting stuff to read.

Yesterday one of these sites has been Dell's IdeaStorm portal which probably all of you know because of the Ubuntu/Dell stories.

A couple of months after starting to sell Ubuntu pre-installed on selected modells, Dell started a similar campaign in three European countries: German, France and the UK.

One of the IdeaStorm topics that caught my eye was "Europe is not just German, France and UK"

Right, good point!

However, this is where the traditional way of European thinking gets into the way of one's own interest.

Traditionally we Europeans think in countries, borders, differences. We have for centuries.
The couple of years or at most decades we have been building something bigger haven't changed that yet, or not changed enough.

I am not talking about not being patriotic or not feeling pride when "we beat the others" in sports, no I am talking about assuming borders which are no longer present.

True, Dell has chosen three countries where to open a Linux divison, but if for one moment one doesn't look at the countries themselves but rather their primary language, they have opened a Linux division much bigger audience.

If we look at it this way, we got a German, a French and an English store.
While primarily indending to serve customers from the countries they are located in, there is at least one other country with pretty much the same native language, e.g. Austria for the German store, Ireland for the English store and Belgium for the French store (and several offical minorites all over the continent)

Sure, it might be more convenient to deal with a "local" store, e.g. telephone calls being cheaper, but it's not a deal breaker, isn't it?

So I'd like to ask people with said native languages, even if they are not located in one of the three countries, to think a bit about those in our community that are not as lucky, e.g. the Italians or Spanish, and instead of requesting more convenience maybe let Dell focus on actually establishing the service for those who currently do not have access to it.


Personally, if they will send it, I don't care which EU country they are sent from. And I'm not even from one of the "same-language-countries". English will do, thanks. The only mark against their favour for sending it from England would be that the delivery time is longer. The only reason I insist on EU is to avoid the insane taxing and especially the charge for taxing that getting a computer from out-of-EU would incur.

Will they actually send their Dells to Denmark from England? I sort of assumed they wouldn't.

By esbenmosehansen at Sun, 09/23/2007 - 19:33

This is actually a good question.

I think they have to unless they want to be in the list of companies that get special attention by the European Commission.

It could be a problem though if the sale system does not support this and the sales people haven't been told about it either.

But in this case your local customer rights agency likely knows who to contact.

By krake at Sun, 09/23/2007 - 20:16

Will they actually send their Dells to Denmark from England?

General Motors got fined EUR 43 million for not selling to British customers in shops in the Netherlands:

Volkswagen AG got fined EUR 102 million for doing the same in Italy, e.g. forbidding their dealers to sell to Austrians and Germans:

By krake at Thu, 09/27/2007 - 19:30

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Above all, we believe protecting the climate must be easy and affordable. When Dell announced ‘Plant a Tree for Me’ earlier this year, we recognized the potential impact of millions of concerned businesses and consumers who visit worldwide every day. For them, protecting the planet shouldn’t be costly, time-consuming or burdensome, but straightforward and measurable.

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Submited by : Caballos

By caballosweb at Fri, 11/09/2007 - 16:55

I recently had to change my support licsence to germany when my dell laptop broke down, I thought here we go another nightmare dealing with different support teams none taking responsibility and being passed between departments. But I was pleasantly surprised when they spoke english to me and made sure the operating system beging sent out was in the right language.

I tell you our continental brothers have are impressive this cross-border communication and impelemtation.

Pesonal signature for Jivan Kavyo Traditional Soaps

By jivank at Sun, 12/23/2007 - 00:33